First impressions matter. That’s why a cover letter exists. It’s often the first thing a potential employer sees after they check your name, email, and possibly where you’re from, which is why it’s important to get your cover letter format just right.
Yet, it’s surprising how many job-seekers don’t customize the cover letter for the job. Without a customized cover letter for a specific job, you might as well use a stock photo for your picture, call yourself John or Jane Doe, and list your location as Anytown, USA. Your cover letter format won’t matter if the content doesn’t impress the hiring manager.
In fact, the more specific you can be in a cover letter, the better.